Box Office Trends: September

So for some reason, people always seem to be obsessed with comparing the box office numbers of this year to other years, as if that's somehow relevant. Box Office Mojo, one of my favorite resources/time wasters, always makes it a point to say whether business is up or down from the same weekend last year- because we all know the third weekend in September never changes in national movie-going affinity. Duh.

So I figure I'll only recap the months-that-were by relating the performances of one movie to another: inflation and changing economics in Hollywood will probably render these numbers meaningless in a couple years, but the relative grosses of different movies is a good indicator of contemporary taste, if nothing else.

1. Staying Power

3:10 to Yuma has to feel good about its long-term chances. It opened with a modest $14 million, but never dropped more than 36% week to week, which is pretty extraordinary, no matter the release pattern.

Consider this: 3:10 and Shoot 'Em Up both opened on September 7th- Shoot 'Em Up pulled in a lower than expected $5.7 m. But while 3:10 only took modest hits and stayed in the top five all month long, Shoot 'Em Up dropped 54, 69, and 80 percent in consecutive weeks, and will probably stop being tracked before October's out with a meager $17 million.

Hopefully James Mangold's winning western will continue to stay around this fall, and make a Million Dollar Baby-style push over $100 million after Oscar nominations are announced.
2. The Game Plan vs. The Kingdom

I wasn't really sure which one of these to root for last weekend, which is to say I was rooting for neither, but America has decided: we'd rather see The Rock have an allergic reaction to strawberries than see some hypothetical Saudi Arabian terrorists get blown up. The Game Plan made $22 m to The Kingdom's $17 m. This almost makes me feel better, in a way.

Also, as I said I love b.o.m. for reference, but they employ the worst professional film critic I have ever read on the internet. Ever. Most of the reviews for The Kingdom felt uneasy about the sort of xenophobic, country-full-of-terrorists undertones, but this guy (Scott Holleran) thinks it wasn't racist enough. The title of his review? "The Kingdom: Action Blaster Suggests Osama was Right."

3. Good Luck Chuck opened higher than Stardust

Yep. And people ask me why I'm an atheist.

Other than that, people liked zombies, and sort of liked Jodie Foster shooting people, but September is traditionally a slow month, I hear. A bunch of award hopefuls did okay on a handful of screens, but October will be the big test, when everything goes wide.